{"id":486,"date":"2021-12-22T09:54:28","date_gmt":"2021-12-22T09:54:28","guid":{"rendered":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/main\/chapter-4-marketing-and-client-acquisition\/"},"modified":"2022-02-16T15:37:14","modified_gmt":"2022-02-16T15:37:14","slug":"chapter-4-marketing-and-client-acquisition","status":"publish","type":"page","link":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/en\/main\/chapter-4-marketing-and-client-acquisition\/","title":{"rendered":"CHAPTER 4 – MARKETING AND CLIENT ACQUISITION"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”4.14.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.14.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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INTRODUCTION<\/h2>\n<\/div>\n<\/div>\n
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In this chapter, we\u2019ll discuss marketing and how to find clients in the language service business. The basic principles of marketing are the same for all trades. For this reason, we won\u2019t go through the basics of marketing here, but you can make yourself familiar with them, for example, through Philip Kotler\u2019s<\/a><\/u> work and the marketing models 4P<\/a><\/u> and 7P<\/a><\/u>.<\/p>\n

Instead of the basics, we\u2019ll dive straight into the practicalities and tips for language service marketing. From these guidelines, you can choose the ones that best suit your needs and those of your business.<\/p>\n

Contents of Chapter 4:<\/p>\n

Marketing<\/a>
\nGetting Clients<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

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INTRODUCTION In this chapter, we\u2019ll discuss marketing and how to find clients in the language service business. The basic principles of marketing are the same for all trades. For this reason, we won\u2019t go through the basics of marketing here, but you can make yourself familiar with them, for example, through Philip Kotler\u2019s work and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":386,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-486","page","type-page","status-publish","hentry"],"yoast_head":"\nCHAPTER 4 - MARKETING AND CLIENT ACQUISITION - The Translator's Guide to the Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/en\/main\/chapter-4-marketing-and-client-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHAPTER 4 - MARKETING AND CLIENT ACQUISITION - The Translator's Guide to the Industry\" \/>\n<meta property=\"og:description\" content=\"INTRODUCTION In this chapter, we\u2019ll discuss marketing and how to find clients in the language service business. 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