[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.14.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.14.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.14.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|-426px||||” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”]To bring home the bacon, translators and interpreters need clients to get work. You can get clients by marketing your services. How many clients you\u2019ll need depends on the size of their orders and the type of clients you have. For one translator, half a dozen clients may be enough, where another has hundreds.<\/p>\n
Before you start marketing your services, think about the following three things:<\/p>\n
1. What you\u2019re selling, i.e. your products and services.<\/p>\n
2. Who you\u2019re selling to, i.e. your target audience.<\/p>\n
3. What your rate is, i.e. your pricing method.<\/p>\n
Products and Services<\/i><\/i><\/p>\n
In the language service business, your products are the services you offer. There\u2019s a lot of variation in the service packages in the field: while one translator may offer their services in just one language pair, another may offer both translation and interpreting services in several language pairs plus different types of review and layout services. Some translation agencies buy project management services from entrepreneurs as well.<\/p>\n
Examples of language services:<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 translation<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 certified translation<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 interpreting<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 localization<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 translation revision<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 language revision<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 proofreading<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 layout<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 project management<\/p>\n
Possible Clients<\/i><\/i><\/p>\n
There are many potential target groups for language service entrepreneurs. One option is to choose to offer your services primarily to translation agencies, since it\u2019s simpler and more straightforward to aim your marketing towards them than direct clients. In addition to translation agencies and direct clients, the target audience may consist of private individuals (usually certified translations). Translation agencies have a lot of work, but the competition for their commissions is tough.<\/p>\n
Another option is direct clients, who can belong to either public or private sectors. The clients may be companies in different areas of business, big or small, and they can reside either in your home country or abroad.<\/p>\n
You should never underestimate the power of networks either. Although the client is a company, the person placing the order is a human. People buy from people. For this reason, it\u2019s well worth the effort to create extensive beneficial networks.<\/p>\n
<\/p>\n
Rates<\/i><\/i><\/p>\n
Create a price list for yourself where you include the rates for each of your services. Here\u2019s an example:<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 translation, language pair: x \u20ac\/line, word or page<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 interpreting, language pair: x \u20ac\/hour or day<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 hourly rate x \u20ac<\/p>\n
\u00b7 \u00a0 \u00a0 \u00a0 minimum charge x \u20ac<\/p>\n
In addition, create separate lists for different client groups, for example one list for direct clients and another one for translation agencies. You can also have client-specific price lists if you have agreed on certain prices with some of your clients. You should write these down carefully so that you remember to calculate the right price for each of your clients. However, it\u2019s easier for you if you don\u2019t have too many lists.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
To bring home the bacon, translators and interpreters need clients to get work. You can get clients by marketing your services. How many clients you\u2019ll need depends on the size of their orders and the type of clients you have. For one translator, half a dozen clients may be enough, where another has hundreds. Before […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-497","page","type-page","status-publish","hentry"],"yoast_head":"\n