{"id":534,"date":"2021-12-22T12:41:28","date_gmt":"2021-12-22T12:41:28","guid":{"rendered":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/main\/chapter-7-profitability-is-the-key\/price-image\/"},"modified":"2022-02-16T15:55:10","modified_gmt":"2022-02-16T15:55:10","slug":"price-image","status":"publish","type":"page","link":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/en\/main\/chapter-7-profitability-is-the-key\/price-image\/","title":{"rendered":"PRICE IMAGE"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|-426px||||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Don\u2019t be afraid of higher pricing and raising your rates. Translators seldom see the value in price image but similar ideas and images affect our choices when buying other products and services. If you need a high quality suit, or a gift item for a special occasion, where do you go? What images does the price give about the product? \u00a0Is a ten-euro watch as good as one that costs fifty euros? It may very well be. In any case, the more expensive alternative &#8216;feels&#8217; better.<\/p>\n<p>&nbsp;<\/p>\n<p>It is not uncommon at all that determination in price negotiation brings forth a favorable solution. It is quite possible to receive a fair compensation for your work simply by asking for it. Here\u2019s an authentic response from a client: \u201cThe price will not be an issue here. We require a quality translation, so it\u2019s a deal.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>You don\u2019t always have to do prime quality translation, provided that it has been agreed upon with the client. Sometimes a client doesn\u2019t need a fully polished translation: As long as the text conveys the meaning it doesn\u2019t matter if brilliant headings, puns or catchphrases are somewhat lost in translation. Such translations may be required in, for example, a company\u2019s internal communication, or for designing and localizing advertisements or other commercial material. The commissioner doesn\u2019t have to pay as much for this sort of quick-and-dirty translation as they do for a proper translation to be published. It may be, for example, an email or client feedback that Google Translate can\u2019t crack. At this point someone will shout: \u201cThey\u2019re going to publish it anyway!\u201d Well, that is their right, but you should keep in mind that ultimately it is the client who is responsible for the contents of their publications. A professional knows how to best apply their expertise even for these kinds of translations without losing their cool.<\/p>\n<p><i>A regular <\/i><i>client<\/i><i> sends an email: \u201cCan you translate the remarks made by a Finnish producer to an investor\u2019s representative who couldn\u2019t translate them with Google?\u201d The text that is to be translated<\/i><i> is<\/i><i> in the email. At a quick glance, it seems to be less than a page of typical jargon of the field.<\/i><i> A<\/i><i> quick answer is sent to the c<\/i><i>lient<\/i><i>: \u201cSure I can &#8212; I suppose proofreading by a native<\/i><i> <\/i><i>speaker isn\u2019t needed. Seems like it <\/i><i>will <\/i><i>fit within the minimum<\/i><i> price<\/i><i>. I\u2019ll have it to you <\/i><i>later<\/i><i> today.\u201d Thus, you can leave out phases such as technical refining of the text, proofreading<\/i><i> by a native speaker or another person<\/i><i>, <\/i><i>mulling it over<\/i><i>, making it easy to read, and archiving it (the translation will remain in the email). The c<\/i><i>lient<\/i><i> is pleased<\/i><i>,<\/i><i> and the translator doesn\u2019t <\/i><i>h<\/i><i>ave to waste time <\/i><i>and energy <\/i><i>for anything the client isn\u2019t willing to pay for.<\/i><i><\/i><\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t be afraid of higher pricing and raising your rates. 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