{"id":119,"date":"2021-12-22T09:18:34","date_gmt":"2021-12-22T09:18:34","guid":{"rendered":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/?page_id=119"},"modified":"2022-06-08T09:41:04","modified_gmt":"2022-06-08T09:41:04","slug":"luku-3-brandi-ja-maine","status":"publish","type":"page","link":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/etusivu\/luku-3-brandi-ja-maine\/","title":{"rendered":"LUKU 3 \u2013 BR\u00c4NDI JA MAINE"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"page-zones__main-widgets__content2\" data-name=\"content\" class=\"content widget js-widget\" data-uniqueid=\"xJlTpTTnqkUXdxW\" data-parentuniqueid=\"YCOxhuwNxFtfw4I\">\n<div class=\"bk-content-text js-text-content   wysihtml-editor-content\">\n<h2>JOHDANTO<\/h2>\n<\/div>\n<\/div>\n<p>Kolmannessa luvussa k\u00e4sitell\u00e4\u00e4n itsens\u00e4 br\u00e4nd\u00e4\u00e4mist\u00e4, br\u00e4ndinhallintaa ja mainetta\u00a0kielipalvelutoiminnassa. Br\u00e4nd\u00e4\u00e4minen on yhden hengen kielipalveluyrityksess\u00e4 usein melko pienimuotoista, mutta sen voi my\u00f6s vied\u00e4 pitk\u00e4lle.<\/p>\n<p>Kolmannen luvun sis\u00e4lt\u00f6:<\/p>\n<p><a href=\"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/etusivu\/luku-3-brandi-ja-maine\/brandinhallinta\/\">Br\u00e4ndinhallinta<\/a><br \/><a href=\"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/etusivu\/luku-3-brandi-ja-maine\/asiakasnakokulman-ymmartaminen\/\">Asiakasn\u00e4k\u00f6kulman ymm\u00e4rt\u00e4minen<\/a><br \/><a href=\"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/etusivu\/luku-3-brandi-ja-maine\/ajanhallinta\/\">Ajanhallinta<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/xn--kntjmestari-l8aacb.fi\/km\/wp-content\/uploads\/2021\/12\/kaantaja_i_luku1_luku7_luku7_luku7_luku7.jpg&#8221; title_text=&#8221;kaantaja_i_luku1_luku7_luku7_luku7_luku7&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOHDANTO Kolmannessa luvussa k\u00e4sitell\u00e4\u00e4n itsens\u00e4 br\u00e4nd\u00e4\u00e4mist\u00e4, br\u00e4ndinhallintaa ja mainetta\u00a0kielipalvelutoiminnassa. Br\u00e4nd\u00e4\u00e4minen on yhden hengen kielipalveluyrityksess\u00e4 usein melko pienimuotoista, mutta sen voi my\u00f6s vied\u00e4 pitk\u00e4lle. Kolmannen luvun sis\u00e4lt\u00f6: Br\u00e4ndinhallintaAsiakasn\u00e4k\u00f6kulman ymm\u00e4rt\u00e4minenAjanhallinta<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-119","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LUKU 3 \u2013 BR\u00c4NDI JA MAINE - K\u00e4\u00e4nt\u00e4j\u00e4mestarin kirja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/etusivu\/luku-3-brandi-ja-maine\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUKU 3 \u2013 BR\u00c4NDI JA MAINE - K\u00e4\u00e4nt\u00e4j\u00e4mestarin kirja\" \/>\n<meta property=\"og:description\" content=\"JOHDANTO Kolmannessa luvussa k\u00e4sitell\u00e4\u00e4n itsens\u00e4 br\u00e4nd\u00e4\u00e4mist\u00e4, br\u00e4ndinhallintaa ja mainetta\u00a0kielipalvelutoiminnassa. 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