{"id":1953,"date":"2026-08-03T09:00:00","date_gmt":"2026-08-03T06:00:00","guid":{"rendered":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/?p=1953"},"modified":"2026-08-04T09:57:37","modified_gmt":"2026-08-04T06:57:37","slug":"tatw-elina-from-italy","status":"publish","type":"post","link":"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/tatw-elina-from-italy\/","title":{"rendered":"TATW: Elina from Italy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Our fourth guest in this year&#8217;s Summer Blog Series &#8221;Translators Around The World&#8221;!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi, nice to e-meet you. I\u2019m Elina, a bilingual English-Italian translator and copywriter. I was born in England to Italian parents, raised between England and Sicily, and now I\u2019m based in Perugia, Central Italy. This means that I\u2019ve always comfortably navigated these two languages, which has also made it easier for me to learn new ones as well (Portuguese, Spanish, and French).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve always been passionate about languages and all things writing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I lived in England as a kid, my grandparents would send me Italian storybooks, and I would have fun translating short snippets of those stories into English. Because, yeah, that was my idea of fun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, after my studies in languages and literature and a couple of related jobs later, it was only natural to turn this passion into a career, though it happened quite by chance: my sister Livia had replied to a job posting for an in-house translator here in Perugia. However, by the time they got back to her, she was no longer available, so I stepped in in her place. That was 18 years ago!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010, I moved to another agency before finally going freelance in 2012. Since then, I\u2019ve specialised in marketing, architecture and design, lifestyle, health and beauty, and tourism. More recently, I\u2019ve also added copywriting to my services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I start my day with a glass of water, an espresso, and a pilates session (in that order) to wake my body and mind. I also try to incorporate a long walk into the day, as I\u2019m lucky enough to live in an area with lots of nature around.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my early days, I used to work long hours, including weekends, but then I learned to say no, choose projects, and manage time more wisely. Now, I try to limit my workday to 8 hours and keep the weekends to myself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The translator community is very friendly and welcoming, as you can tell when we gather at conferences and events. I\u2019m proud to call many of the professionals I\u2019ve met on these occasions friends with whom I keep in touch all the time, on- and offline. I am a member of the <a href=\"https:\/\/www.metmeetings.org\/\">Mediterranean Editors and Translators Association<\/a> (MET), the <a href=\"https:\/\/www.iapti.org\/\">International Association of Professional Translators and Interpreters <\/a>(IAPTI), the Italian Copywriters Association (<a href=\"https:\/\/www.associazioneitalianacopywriter.it\/\">Associazione Italiana Copywriter)<\/a>, and several online groups for translators and copywriters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I\u2019m not click-clacking away at my computer, I\u2019m probably travelling, watching tennis or one of my favourite TV shows (usually involving firefighters and other first responders), or on the tennis court. I\u2019m a huge tennis fan. I even played at a competitive level a gazill\u2026 (ahem!) a few years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I do not accept projects involving machine-translation\/AI post-editing or AI training because I\u2019ve always been very critical (to say the least) of anything that commoditises our profession. Quite frankly, I\u2019m sick and tired of all the slop and AI-generated images I see everywhere. Everything looks the same, everyone sounds the same, and the overall writing quality has plummeted. But what worries me most is that we\u2019re getting so used to it that many (including professionals) don\u2019t even notice. Not to mention the constant pressure on prices and deadlines. Fortunately, there are a few clients who demand not to use AI, but the hype around it is still too loud. It\u2019s our job to make our clients understand that. The translation landscape has changed, but it\u2019s up to us to protect it from total destruction.<\/p>\n\n\n\n<div class=\"wp-block-divi-layout\">[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eff1ff&#8221; custom_margin=&#8221;40px||40px||false|false&#8221; custom_padding=&#8221;20px|40px|20px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xn--kntjmestari-l8aacb.fi\/km\/wp-content\/uploads\/2026\/06\/Elina-2.jpg&#8221; title_text=&#8221;Elina (2)&#8221; admin_label=&#8221;Kuva&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Elina Ilaria Nocera&#8221; position=&#8221;Translator, copywriter&#8221; linkedin_url=&#8221;https:\/\/www.linkedin.com\/in\/elinailarianocera\/?locale=en-US&#8221; icon_color=&#8221;#005801&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;22px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;1.5em&#8221; position_font=&#8221;|800|on||||||&#8221; position_text_color=&#8221;#005801&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;left&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;border-radius:20px;&#8221; custom_css_member_image=&#8221;margin-bottom:35px;&#8221; border_radii_image=&#8221;on|5px|5px|5px|5px&#8221; border_color_all_image=&#8221;RGBA(255,255,255,0)&#8221; box_shadow_style_image=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; facebook_url=&#8221;https:\/\/www.facebook.com\/elina.i.nocera&#8221; sticky_enabled=&#8221;0&#8243;]<p>The writer is a bilingual English-Italian communication professional trained in languages and literature. She actively networks with colleagues in conferences, associations, and on social media.<\/p>\n<p>Email: <a href=\"mailto:elina@beeskneestranslations.com\">elina@beeskneestranslations.com<\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Italian-English translator and copywriter Elina was raised between the two cultures. She developed a love for languages and writing at a very early age.<\/p>\n","protected":false},"author":7,"featured_media":1935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><em>Final part 7 of our Summer Blog Series \"Translators Around The World\"!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>My name is Jenifer Lloyd, I was born and raised in the American Southwest. But more than 30 years ago, I travelled to Copenhagen as an exchange student and ended up exchanging the beautiful deserts of Arizona, Texas, and California with the gorgeous green countrysides of Denmark. And in 2021, I finally became a dual citizen.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I hold a BA in English literature from the <a href=\"https:\/\/www.universityofcalifornia.edu\/\">University of California<\/a>, and a BA in linguistics and an MA in English and translation studies from the <a href=\"https:\/\/www.ku.dk\/en\">University of Copenhagen<\/a>. After 10 years working as an in-house translator for two Danish agencies that have long since been bought up by giants in the industry, I went freelance in 2010, and in 2020, I fired my last translation agency client and transformed <a href=\"https:\/\/www.lloyd-ls.com\/\">Lloyd Language Services<\/a> (LLS) into a boutique agency specializing in creative translations, transcreation, and copywriting \u2013 leveraged by Human Intelligence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I founded LLS because I felt it had to be possible to provide high quality translations and great service to clients and still treat freelancers with dignity. Fortunately, I found companies that agree with me, and gradually more and more clients started using us for other language combinations besides English. Now I always say \u201cwe\u201d when talking about my company, because even though I\u2019m a solo-entrepreneur, Lloyd Language Services would be nothing without our amazing freelancers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When the large language models, or LLMs, first came on the scene, we lost some clients, of course, and I did a lot of research and took some courses in an effort to keep up with the times and figure out a way to incorporate AI into the business without compromising our values. But I just can\u2019t accept the compromises on quality and creativity that come with AI, and I\u2019ve come to realize that there is a market for human-powered translations and non-AI language solutions. So now my focus is on getting the word out to the world about why it still makes sense to use human translators.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I live in a suburb of Copenhagen and share an office in the city with two other solo-entrepreneurs in a fantastic co-working space. I try to get into the office 3-4 times a week, but don\u2019t always succeed if I have meetings or courses or have to stay home with our dog, Clara, during the day, so we can leave her home alone in the evening instead. When I do go to the office, I take the train \u2013 to avoid traffic and parking problems, but also because walking back and forth to the stations is an easy way to get some exercise every day. And the train ride is a great chance to get some work done or just unwind with a good book or some knitting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At work, I spend about three quarters of my time on project management \u2013 negotiations with clients, managing multilingual projects, quality control, etc. But I also want to keep my translation, transcreation and copywriting skills sharp, so I make sure to have time every day to do my own projects in US English as well.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From the very beginning, my company has been network-based. I source translators from my large network of talented linguists and I attend networking meetings and events as often as possible to build a brand and get the word out about what we (me and my amazing team of suppliers) can do. As a result, most of our clients have come to us via word of mouth. At the moment I\u2019m a member of four business networks, ranging from a network for women business owners to a \u201cknitworking\u201d group hosted by my trade union. I am also a member of several professional groups on Facebook and am active on and off on LinkedIn. The focus of my messaging in these fora is on helping people understand that AI has its uses, but when it comes to reaching their target audiences with authentic communication, nothing beats human translation and copywriting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>My main professional translator network is an amazing group of Danish translators on Facebook. We used to meet up once a year or so, and some still do, I think, but most of our contact takes place online. It\u2019s a really important network though, and a continual source of useful professional input. I think it\u2019s vital that freelancers in the language industry form these kinds of safe communities where they can talk openly about their work, agencies, rate setting, and now, handling the impact of AI on our industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While the end goal of my networking efforts is to bring in new clients, I feel I also benefit personally from participating in these professional gatherings. Running a business all on you own can be quite lonely at times, and it\u2019s important to have good people with whom you can talk strategy and bounce ideas around.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Obviously, running an agency all on my own takes up a lot of my time. But when I do get a chance to take some time off, I enjoy binging British and American TV shows (solely to keep my language skills up, of course \ud83d\ude09), knitting, long walks and hikes with doggo and friends, gardening, travelling, and spending time with family, especially my oh-so-clever granddaughter.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Finally, I would like to take this opportunity to thank Mili and the team at <em>The Translator\u2019s Guide to the Industry<\/em> for reaching out and showing an interest in my work as a translator. We translators spend too much time working in the shadows of the business world. This blog is a brilliant initiative to bring translators out into the light and show the world that we\u2019re here and to show others in our community that while they may work very much on their own, they\u2019re not alone.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:divi\/layout -->\n<div class=\"wp-block-divi-layout\">[et_pb_section fb_built=\"1\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#eff1ff\" custom_margin=\"40px||40px||false|false\" custom_padding=\"20px|40px|20px|40px|false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"100%\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/xn--kntjmestari-l8aacb.fi\/km\/wp-content\/uploads\/2025\/06\/Molly.png\" title_text=\"Molly\" admin_label=\"Kuva\" _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_team_member name=\"Molly Yurick\" position=\"Subtitler, translator\" linkedin_url=\"http:\/\/linkedin.com\/in\/mollyyurick\" icon_color=\"#005801\" use_icon_font_size=\"on\" icon_font_size=\"22px\" _builder_version=\"4.27.4\" _module_preset=\"default\" header_level=\"h2\" body_text_color=\"#000000\" body_font_size=\"14px\" body_line_height=\"1.5em\" position_font=\"|800|on||||||\" position_text_color=\"#005801\" background_color=\"RGBA(255,255,255,0)\" text_orientation=\"left\" module_alignment=\"center\" hover_enabled=\"0\" custom_css_main_element=\"border-radius:20px;\" custom_css_member_image=\"margin-bottom:35px;\" border_radii_image=\"on|5px|5px|5px|5px\" border_color_all_image=\"RGBA(255,255,255,0)\" box_shadow_style_image=\"preset1\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>The writer is a freelance subtitler and translator living in San Diego, California. She specializes in Spanish language and has also worked in language teaching and interpreting before falling for subtitling. As a part of her portfolio, she also offers other translation and consultation services.<\/p>\n<p>Website: <a href=\"https:\/\/www.yuricktranslations.com\/\">www.yuricktranslations.com<\/a><\/p>\n<p>Instagram: <a href=\"http:\/\/instagram.com\/yuricktranslations\">yuricktranslations<\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/div>\n<!-- \/wp:divi\/layout -->","_et_gb_content_width":"","footnotes":""},"categories":[19,33],"tags":[179,157],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogi","category-vieraskyna","tag-bilingual-translator","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TATW: Elina from Italy - K\u00e4\u00e4nt\u00e4j\u00e4mestarin kirja<\/title>\n<meta name=\"description\" content=\"As a kid, the Italian-English translator and copywriter Elina used to translate snippets from children&#039;s book for fun. 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