The Translator's Guide to the Industry
  • Main
  • Table of Contents
    • Chapter 1 – SETTING UP YOUR BUSINESS
      • TOOLS
      • LANGUAGE PROFESSIONALS AND EMPLOYMENT
      • ORGANIZING YOUR BUSINESS
    • CHAPTER 2 – PROFESSIONALISM
      • SYSTEMATIC PROCESS
      • STEPS OF THE TRANSLATION PROCESS
      • STEPS OF THE INTERPRETING PROCESS
      • RESPONSIBILITY FOR QUALITY OF WORK AND DATA MANAGEMENT
      • JUSTIFYING AND EXPLAINING YOUR DECISIONS
    • CHAPTER 3 – BRAND AND REPUTATION
      • BRAND MANAGEMENT
      • UNDERSTANDING THE CLIENT’S POINT OF VIEW
      • TIME MANAGEMENT
    • CHAPTER 4 – MARKETING AND CLIENT ACQUISITION
      • KNOW THE BASICS
      • MARKETING
      • CLIENT ACQUISITION
    • CHAPTER 5 – NETWORKING
      • COLLEAGUE NETWORKS
      • SOCIAL MEDIA
    • CHAPTER 6 – CLIENTS
      • DIRECT END CLIENTS
      • COLLEAGUES AS CLIENTS 
      • REFERENCES
    • CHAPTER 7 – PROFITABILITY IS THE KEY
      • RATES AND PROFITABILITY
      • PRICE LEVEL
      • PRICE IMAGE
      • ADVANCE PAYMENT
      • PRO BONO
    • CHAPTER 8 – PREVENTING AND MANAGING DIFFICULT SITUATIONS
      • ORDER NEGOTIATION PROCESS
      • OFFER AND COUNTER-OFFER
      • COMPLAINTS
      • IF THE CUSTOMER DOES NOT PAY
    • CHAPTER 9 – AGREEMENT
      • CONTRACT FROM A QUOTE
      • ORAL CONTRACT
      • CONTRACT VIA EMAIL CORRESPONDENCE
      • FRAMEWORK AGREEMENTS AND STANDARD TERMS
      • ORDER CONFIRMATION / PURCHASE ORDER
      • DISPUTES
      • CHANGES AND AMENDMENTS TO CONTRACTS
      • UNFAIR TERMS
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Etusivu | The Translator’s Guide to the Industry | CHAPTER 3 – BRAND AND REPUTATION

CHAPTER 3 – BRAND AND REPUTATION

The third chapter discusses personal branding, brand management, and reputation in language services. Branding yourself is often quite small-scale for freelancers who work alone, but if it’s executed well, it can take you far.

Contents of Chapter 3:

Brand Management
How to Understand the Client’s Point of View
How to Manage Your Time

  • Luku 1 – toiminnan aloittaminen
  • CHAPTER 2 – PROFESSIONALISM
  • CHAPTER 3 – BRAND AND REPUTATION
  • CHAPTER 4 – MARKETING AND CLIENT ACQUISITION
  • CHAPTER 5 – NETWORKING
  • CHAPTER 6 – CLIENTS
  • CHAPTER 7 – PROFITABILITY IS THE KEY
  • CHAPTER 8 – PREVENTING AND MANAGING DIFFICULT SITUATIONS
  • CHAPTER 9 – AGREEMENT
Etusivu | The Translator’s Guide to the Industry | CHAPTER 3 – BRAND AND REPUTATION
  • Luku 1 – toiminnan aloittaminen
  • CHAPTER 2 – PROFESSIONALISM
  • CHAPTER 3 – BRAND AND REPUTATION
  • CHAPTER 4 – MARKETING AND CLIENT ACQUISITION
  • CHAPTER 5 – NETWORKING
  • CHAPTER 6 – CLIENTS
  • CHAPTER 7 – PROFITABILITY IS THE KEY
  • CHAPTER 8 – PREVENTING AND MANAGING DIFFICULT SITUATIONS
  • CHAPTER 9 – AGREEMENT
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